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![foundation responsive columns foundation responsive columns](https://i.stack.imgur.com/iDfBH.gif)
For a website, the format is the size of the browser window.Ī simple grid is made up of two main components: columns and alleys. For a poster or a digital ad, it’s the dimensions of each poster or ad. In a printed book, the format would be the page. The format is the space the design inhabits. The key elements of a robust grid, regardless of the format for which you’re designing, are columns, gutters or alleys, margins, modules and white space.
#Foundation responsive columns code
In the digital world, grids provide a framework that speeds up the designer-to-developer workflow by allowing developers to code for precise column sizes, making it easier to translate a design for each new format or channel. While this is where grids began - think of the illustrated manuscripts that monks once created by hand - they’ve come a long way since then. With a specified grid operating in the background, each new page can be designed quickly and with little effort, presenting information in a uniform way that helps the reader consume it more easily. Think of a book, in which the type appears within margins, making it easier to read.
#Foundation responsive columns series
What is a grid?Ī grid is like an invisible web or framework that holds a design together, connecting the various elements even when they are separate, and keeping everything in the right place.Īt its most basic, a grid is simply a series of vertical and horizontal or intersecting lines. Grids help you organise information and visual elements to create effective pieces of marketing communication that are brand-consistent, of course, but that also enable you to communicate clearly, speeding up design, recognition and comprehension. Much like a responsive website, a responsive brand system will ensure your marketing materials remain on-brand and aesthetically pleasing regardless of the format in which they appear, without the need to manually recreate each piece of marketing collateral every time it’s needed for a new channel.Ī key foundation of a responsive brand system - and an underrated design element in general - is a robust grid. One of the best ways to ensure productive collaboration is to create a responsive brand system. If there are a lot of demands on your marketing, digital and design teams and relatively few human resources to fulfil those demands - and, let’s face it, not many of us don’t fall into this category - it’s critical to get your designers and developers working together productively.